WHAT IS ARTFUL LIVING?
Artful Living is the Waterfall Mansion & Gallery campaign made to bring together the finest elements of art and lifestyle. The Waterfall Mansion & Gallery is proud to represent some of the most important contemporary international artists in the world as well as being in partnership with some of the most highly esteemed names in fashion, technology, interior design, architecture, global charity organizations and much more. By collaborating with some of these innovative groups and combining the works of the most renowned artists from all over the world with the activism and inspiring initiatives of today's most notable brands and companies, a dialogue about art, culture, business, and personal stories is realized in harmony.
THE 3-C VISION: CREATE, CURATE, CONNECT
Our vision is to create dynamic and powerful artful experiences by working with the artists
CREATE prolific contemporary work with artists to elevate your brand value and vision while creating an engaging story.
CURATE exhibitions that showcase and tell provocative and strong stories and empower people through art education.
CONNECT artists to the top 1% of collectors, culture and taste makers and create opportunities through Waterfall’s platform of networks. Once a year we selectively invite and curate themed exhibitions by over 40 international artists that are meant to socially engage and educate through our lifestyle vision of "Artful Living" – using the beauty of art as a tool for social good and to promote positive livelihood.
WATERFALL MANSION & GALLERY AND THE ARTFUL LIVING GOAL
Incubating and developing a curated network of over 300 major international contemporary artists that lead Waterfall Gallery to become a competitive activator of quality ART content and an international artist pool.
Actively partnering and collaborating with industry leaders that help recognize the Waterfall brand to be a pioneer and leader of the Artful Living campaign, thereby helping to create a sustainable change and to enhance the value of the power of art.
Working directly with major real estate developers and property owners to bring permanent art contents through commissioned works and an art leasing program (New Art & Real Estate).
Creating a unique culture that is outside of a typical gallery. Waterfall serves as a home, friend, mentor, mother and partner to many artists and people involved in the art community and serves as a connector to activate and prove the value of art to every major sector of our society and business.